Organizations often need activities and events to reach the broad range of their targeted audience. These activities take the form of events, conferences, symposia, workshops, competitions, etc. Thus, special events such as conferences, exhibitions, festivals and celebrations, whether national, institutional or personal, Many countries, including Arab countries, have become increasingly interested in hosting and organizing special events, whether heritage, sporting, charitable, economic or cultural events, security, tourism or others in pursuit of several objectives, including economic, cultural, social, charitable, educational, media and security. Also at the level of organizations the need for a deeper and professional understanding in the planning and management of events and conferences is an urgent need, it is assumed that in order for the organization to reap the benefits of these events and conferences, these events must be planned in a distinctive and effective manner. Today, the organization of exhibitions and professional conferences is one of the most demanding activities in modern times. The activities of various companies, institutions, organizations and various objectives have also led to the specialization of some companies in this activity specifically to meet the increasing demand. This is the result of the need for teams to be able to plan and implement these events in a scientific way. The organizational success of these events depends mainly on the accumulated knowledge and experience of the team, therefore, the organizations started to research modern management sciences and systems, especially in the field of management, it is related to the marketing and management of the labor force on the knowledge and expertise that develop the knowledge, abilities and skills of its members who are responsible for holding exhibitions, conferences, celebrations, events, seminars and meetings, and bringing them to the latest knowledge, expertise and techniques in this field through training programs by experts in the planning, organization and management of events and conferences. And raise the efficiency and effectiveness of those working in this field to achieve the objectives of organizations to organize these events and conferences.